The commercial real estate landscape is fiercely competitive. With many properties vying for attention, captivating marketing strategies are paramount to attracting potential tenants and investors. That’s why aerial photography is crucial in marketing commercial real estate properties.
Statistics show that listings with aerial photos sell 68% faster than those without. And this is one reason why you should embrace aerial photography and videography for your listings.
I will explain the impact of aerial photography in marketing commercial real estate properties. We also offer drone photography and videography at an affordable rate. Contact us today for a price quote.
The Advantages of Aerial Photography in Commercial Real Estate
1. Unveiling the full story
A single ground-level photo offers only a limited glimpse of a property. On the other hand, aerial shots paint a comprehensive picture. They showcase the entire building and its layout within the surrounding area.
In addition, aerial photos showcase crucial accessibility details like parking availability and proximity to major roads. This panoramic view lets viewers grasp the property’s scale and context, fostering a more informed decision-making process.
Studies show that 57% of homebuyers would love to see at least 8 aerial photos of each property listing.
2. Highlighting hidden gems
Does your property boast a stunning rooftop terrace or offer easy access to a highway interchange? Then, ground-level photography will miss these key features.
You need aerial shots to bring them to the forefront. Can you imagine a logistics company searching for a warehouse with quick access to major transportation routes? An aerial shot showcasing the property’s proximity to highways becomes an invaluable selling point.
3. Showcasing the neighbourhood buzz
The surrounding environment plays a significant role in a property’s appeal. You can use aerial photography to market commercial real estate by showcasing the property’s surroundings. You will easily rent or sell your commercial real estate if you are close to must-have amenities such as security and transportation.
Aerial photography can reveal desirable features like proximity to amenities, green spaces, or a vibrant downtown core. For instance, an office building near a bustling retail district or a restaurant with a scenic waterfront view becomes even more enticing with the help of aerial photography.
4. Creating a lasting impression
High-quality aerial photos elevate the overall presentation of your commercial real estate. Breathtaking visuals grab attention, capture interest, and leave a lasting impression on potential tenants and investors.
Studies show that listings with aerial photos receive significantly more views and inquiries compared to those without them. Studies show that properties with aerial photos sell 68% faster than those without.
In addition, 61.3% of realtors believe that video marketing, which can often include aerial footage, is a valuable tool.
5. A Social media powerhouse
In today’s digital age, social media is a crucial driver of engagement. Aerial photography provides captivating visuals that stand out on platforms like Instagram, Facebook, and LinkedIn.
As a result, eye-catching content fuels social media engagement, expands your reach and attracts a broader audience of potential renters or buyers.
Thus, aerial photography can help you in marketing commercial real estate on your social media profiles.
Drones offer greater flexibility in capturing unique angles and perspectives, allowing you to showcase your property in its best light. In addition, drones can capture high-resolution footage to create immersive virtual tours, further enhancing the marketing experience.
Creative Applications of Aerial Photography in Commercial Real Estate
- Interactive 3D models
Take your marketing further by creating interactive 3D models of your commercial real estate with aerial photography. This allows viewers to explore the building virtually, fostering a deeper understanding of its layout and amenities.
- Time-lapse construction progress
You can showcase the exciting development of a property with a time-lapse video using aerial photography. This is a powerful tool for attracting tenants even before construction is complete. Imagine a high-rise office building under development.
A time-lapse video showcasing its progress from the ground up can generate significant interest from potential tenants. Therefore, utilize this aspect of aerial photography in marketing commercial real estate.
- Highlighting sustainability features
Aerial photography can effectively showcase a property’s commitment to sustainability. For instance, when viewed from above, solar panels, green roofs, and landscaped areas are all visually appealing. And this could easily attract investors who like an eco-friendly environment.
Aerial Photography in Commercial Real Estate: Final Words
Incorporating aerial photography into your commercial real estate marketing strategy offers many benefits. From showcasing the property’s full potential to creating a lasting impression on potential tenants and investors.
Furthermore, aerial photography is a powerful tool to elevate your listings and gain a competitive edge. It will elevate your listings, showcase your properties in their best light, and attract a wider audience of potential tenants and investors.
With careful planning and the right professional, aerial photography can be a powerful tool to help you achieve your commercial real estate marketing goals.
We specialise in drone photography and videography. We also have qualified photographers and drone pilots who will showcase your commercial real estate in the best possible way. Reach us today for a discussion.
Aerial Photography in Commercial Real Estate: FAQs
- Is aerial photography expensive?
The cost of aerial photography varies depending on the property’s size, the shots’ complexity, and the photographer’s experience. However, with the increasing affordability of drone technology, aerial photography is becoming a more accessible marketing tool.
- Can I take aerial photos myself?
While it’s possible to capture basic aerial photos with a drone, professional photographers possess the skills and equipment to capture high-quality, captivating images. They understand lighting, composition, and safety regulations, ensuring the best possible outcome for your marketing efforts. Furthermore, operating a drone without proper training or certification can be dangerous and lead to legal repercussions.
Here are some additional factors to consider when deciding whether to hire a professional:
- Professional drone pilots are trained in safe flying practices to minimize risks to people and property.
- Professional drone photographers understand capturing high-resolution images with proper lighting and composition.
- Professional photographers know how to edit aerial photos to enhance their visual appeal.
- Many professional drone photographers carry liability insurance, providing peace of mind in case of any accidents.
- What questions should I ask a potential aerial photography service provider?
Here are some key questions to ask when selecting a professional aerial photography service provider:
- How much experience do they have in commercial real estate photography?
- Can they show you examples of their previous work?
- Do they carry liability insurance?
- Do they have the KCAA certificate to operate drones?
- What are their rates for aerial photography services?
- Do they handle obtaining any necessary permits for the shoot?
- Do I need a permit for aerial photography?
Yes, regulations regarding drone use vary depending on your location. It’s crucial to research and obtain any necessary permits from the Kenya Civil Aviation Authority (KCAA) before conducting aerial photography. In some cases, you may also need to acquire permission from the property owner if you are doing the photograph from private airspace.
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