In today’s dynamic real estate market, where digital presence is paramount, captivating visuals have emerged as a cornerstone for driving property sales and engagement. Among these visuals, real estate videos have proven to be an effective marketing strategy.
Wyzowls study on video marketing shows that 85% of consumers would love to see more video content from brands. In addition, 90% of marketers have associated video marketing with a high return on investment. These staggering statistics underscore the importance of incorporating video into your real estate marketing strategy.
This comprehensive guide will explore the art and science of crafting compelling real estate videos. You will learn how to showcase properties effectively and leave a lasting impression on viewers. We will delve into every aspect of the process to help you elevate your real estate video game and stand out in a crowded market.
You can subscribe to our newsletter to receive first-hand techniques in real estate videography from industry experts. Let us elevate your videography skills.
The Best Techniques in Real Estate Video Marketing
To ensure you get the best from real estate video marketing, here are the techniques you should consider before and during video production.
- Identifying your target audience
Understanding your target audience is key to creating real estate videos that resonate with viewers. For instance, in video marketing, 82% of consumers are convinced to buy a property after watching a video.
However, you should tailor each video to match the expectations of various consumer groups. For example, if you target an audience likely to buy a home or a commercial property, you should address their needs in the video. Let each video show the potential buyer what they get after buying the property.
- Setting clear objectives
Defining the purpose of your real estate videos is essential for guiding your content creation process and measuring success. At least, you should know what you expect to get after successfully uploading your video. Is it more sales, more bookings, or more listings?
Your objective for each video should guide you in making high-quality and highly effective real estate videos.
- Storyboarding and pre-production
Storyboarding lets you visualize the shots and sequences you want to include in your videos, ensuring a cohesive and compelling narrative. Plan where you will start, what the body of the video is, and what the conclusion is.
For example, you can start with a short story about your brand, head to the video you are making, and then conclude by telling your audience to watch another video or invite them for an actual property tour.
- Location scouting
You should choose properties with unique features and aesthetic appeal as a real estate agent. The location of the property is crucial for creating compelling real estate videos.
In addition, the property owners will be happy to list with you since you can showcase their property, making it sell faster.
Furthermore, lighting conditions when filming real estate videos will significantly impact the quality of your footage. Therefore, shooting during optimal lighting conditions will help to create visually stunning videos that captivate your audience and drive more engagement.
Equipment and Tools for Real Estate Videography
Investing in the right equipment is essential for producing high-quality real estate videos. As more people plan to use video marketing, it may be close to saturation, and that’s where quality comes in.
Furthermore, 87% of consumers trust a brand due to the quality of the video it shares. That’s why you should invest in high-quality tools to create excellent real estate videos.
Professional-grade cameras
At first, when I was starting in real estate video marketing, I used a phone camera, and it wasn’t the best. The videos were not so clear, and that made me lose potential clients.
However, after a while of having a high bounce rate for my videos, I had to invest in a high-quality video/photo camera. As a result, I started getting more views and high engagement rates from my real estate videos.
This means that the quality of videos really affects how your audience sees your brand and how engaged they are.
Use tripods to capture high-quality real estate videos
A tripod is essential in any video capturing, whether for real estate or any other event. Tripods ensure you capture steady videos that aren’t shaking.
They enable you to pass the right property features to potential buyers. In short, tripods improve the quality of your property video, hence driving more engagement.
Use drones to capture real estate videos
Using drones in real estate videography is one of the newest trends in real estate. You can use drones whether you are showcasing apartments, resorts, land, commercial properties, etc.
Drones are good at shooting with angles that are humanly impossible. For example, a drone can excellently capture a rooftop, and property surroundings either in videos or photos.
High-quality microphones
Of course, you should explain each video to your audience, and that’s why you need a microphone. For instance, you should tell your audience about each clip you share. Say you are showcasing the property surroundings, and let your potential clients see and hear about the property.
You can also use the microphone to explain any offers and discounts you may have on your property listings and bookings. This will feel more authentic, than just a mere poster.
Enough storage memory
Some people overlook this tool when making real estate videos, but I’m not going to. When I was using a phone, I suffered a lot in enough memory to store up the videos I was making. And that would make me delete some of my files to keep the recording going.
You should have enough storage memory to store your draft videos during shooting. In addition, you should always carry an extra memory card to ensure you don’t delete important files or stop your recording halfway.
Content Creation and Filming Techniques
With your equipment ready, it’s time to start filming your real estate videos. You can start by introducing your brand and highlighting key features of the property before going for a virtual tour.
In addition, telling compelling stories during video shooting is a great way to hook your potential clients till the end of the video. Furthermore, you can also include testimonials in your videos, which will show the audience that you deliver what you promise in your videos.
Finally, don’t forget to include a call-to-action for your videos. The CTA can be watching the next video, an invitation to live property viewing, or listing properties. However, always ensure that the CTA resonates with the video you are completing.
Editing Tips for Real Estate Videos
The editing process allows you to fine-tune your videos and create a final product. You can use editing tools such as Canva or Adobe Photoshop.
- Smooth transitions
Use smooth transitions between clips to maintain a seamless flow throughout the video. Avoid abrupt cuts that can be jarring to the viewer.
- Highlight key features.
Showcase the property’s best features such as spacious rooms, modern appliances, and unique architectural elements. Use close-up shots and slow-motion to emphasize these details. In addition, you can add texts to these features to capture viewers’ attention.
- Add music
You should choose background music that enhances the video’s mood and matches the property’s vibe. You can get these music clips on apps like BoomPlay or Tubidy.
However, ensure the music is not too distracting and doesn’t overpower the narration or ambient sounds. You can do so by reducing the volume of the background music.
- Include text
If you had not explained the property during the shooting, you can use on-screen text to provide additional information about the property, such as its features, amenities, and location. This helps keep viewers engaged and informed.
- Showcase lifestyle around the property
While editing real estate videos, you should add footage of the surroundings to give viewers a glimpse of the lifestyle associated with the property. For instance, include footage of nearby attractions, amenities, and recreational activities to paint a complete picture of what it’s like to live there.
- Optimize for mobile viewing
Many viewers will watch real estate videos on their smartphones, so ensure your videos are optimized for mobile viewing with legible text and clear visuals.
- Consistent branding
You should maintain a consistent style and branding throughout your real estate videos to reinforce your agency’s identity and professionalism.
Optimization and Distribution Strategies
Once your real estate videos are complete, it’s time to share them with your target audience. You can start with the basics, optimizing your real estate video.
- Optimize your videos
When posting your real estate video on YouTube or social media, you should optimize it so that it appears at the top of search results. This strategy includes adding relevant keywords such as the size of the property, eg. three-bedroom house, and location.
Adding such keywords in your real estate video and the description will help you to get an audience of people searching for a specific property in a specific location.
- Share videos on social media
Most social media platforms discourage the use of links to external sources. Therefore, you can add real estate videos directly to each social media platform. Alternatively, you can add a short video clip and share a link in the comment section, sending it to your YouTube channel.
- Sponsor your videos
You can also sponsor your real estate videos and deliver them to your target audience. You can place Google Ads where they will show your ads on Google searches and YouTube. This will help you gain more audience to view your videos and eventually turn to customers.
- Share with friends
You can also share your videos with your family and friends and they can also share to other people, who may eventually become buying customers.
Real Estate Videos: Conclusion
In conclusion, creating captivating real estate videos requires creativity, technical expertise, and strategic planning. Therefore, be sure to follow the tips and techniques for making excellent real estate videos.
So, what are you waiting for? Start incorporating video into your marketing strategy today and watch as your properties come to life on screen, attracting more buyers and sellers.
Reach out to us for professional real estate, Airbnb, and events videography at affordable rates. We ensure high quality in all our dealings.
Real Estate Videos: Frequently Asked Questions
- What is the best timeframe for social media real estate videos?
People on social media like short engaging videos. So you can focus on 1-2 minute videos specifically for Facebook, Instagram, or TikTok. However, always ensure that the videos drive the point and have a strong CTA.
- How should I post videos on social media?
I just noticed that the social media apps we have do not encourage the use of external links. Therefore, posting the videos directly to the channel you want to share your real estate videos is wise.
- Can I make funny real estate videos?
Yes. You can include funny memes that match your real estate video, especially for audiences on social media. However, you can compare the engagement rate of these videos with other videos and see which do well.
2 Comments