A podcast is a lot like a new business. You could have the best product in the world, that solves one of life’s most difficult problems. Launching a new business takes time, industry knowledge and expertise, and if people don’t know about it through careful, well-planned marketing, no one will know about it!
The podcast is the product in that respect, and in a busy podcast industry it’s hard to make sure your content is cutting through the noise and getting to the right people.
LEAVE IT TO THE EXPERTS
Marketing Experts
Unlock the full potential of your podcast with our marketing expertise. From strategic planning to targeted promotional campaigns, we specialise in launching your podcast for continued success, ensuring maximum visibility and audience engagement.
Content Creators
We aren’t just professionals in recording both audio and video, whether that be in our purpose built podcast studio, on location or remotely, we’re content creators. We’re up to date with what’s hot and what’s not, and how to convert your audience into dedicated podcast subscribers.
Yours Is Ours
We treat your podcast as if it was our own. Everything we plan is carefully decided collaboratively, and we’re reactive in making tweaks and changes depending on periodic reviews of the analytics. We don’t just set things up and send you on your way.
OUR PODCAST LAUNCH PROCESS.
STRATEGY & CONCEPTION
Drawing on our years of podcast marketing expertise, we create content with impactful ‘hooks’ at the core of the content during strategy sessions, before we even think about the guests or structure of the episodes. We ensure your podcast stays aligned with its goals, guiding decisions to consistently prioritise your overarching objectives.
Script & Briefing
We can curate scripts and comprehensive briefing materials for your podcast, to get the best out of your conversations. From detailed research to finely tuned scripts, we ensure your message resonates with your audience and overarching podcast goals.
RECORDING & EDITING
Whether utilising our podcast studio or on-location recordings, we guarantee the highest audio and video quality, ensuring your content shines. Available both remotely and in-person.
CONTENT CREATION
Content is key! From SEO optimised show notes to captivating podcast artwork, eye-catching thumbnails, and compelling social media graphics, we’ve got your visual and written content covered. Viral video clips are the best way to amplify your podcast’s reach and impact across various platforms, and we can help.
LAUNCH CAMPAIGNS
So your podcast is ready for the world, what next? We take care of everything from setting up bespoke podcast websites and your podcast social media accounts, to hosting and distributing to all major podcast platforms. Make sure it’s being done right from day one.
MARKETING & GROWTH
From managing your social media platforms, creating compelling email campaigns, and strategic paid ad initiatives to cross-promotion collaborations, impactful guest appearances, and press outreach – we orchestrate a comprehensive strategy to elevate your podcast’s presence and foster significant audience growth.
ONGOING DISTRIBUTION
Any everything else into the beyond. It’s easy to loose momentum after the first series, and your podcast success can stagnant. We review past series through in-depth analytics, identifying what resonated best and areas for improvement. Armed with these insights, we create a tailored plan for future series, optimising content, marketing strategies, and engagement tactics in between to ensure continuous growth and success.
We can’t take on all podcasts, we wish we could! To make sure adequate attention and resources are available to give every show we work on the attention it deserves, we have to handpick the shows we work on. Every show is different, who your audience is, what social media platforms they hang out on, and we understand you may already have a marketing function at your disposal.
Each launch package is meticulously planned and presented specifically around your overarching podcast goals and existing assets, there’s no one size fits all option when it comes to a successful podcast launch. However, there is behind our methods and expert knowledge of podcasts, production, content and marketing. Ready to secure the success for your podcast launch?
